Hi, I'm Susana, a product designer based in Ottawa.

I blend human-centered design and strategic thinking, to craft digital products that solve problems and create a positive impact in people, organizations, and communities

See my work
Illustration of a person designing a digital product – A stylized illustration of a person working on a digital product, sketching or designing on a screen.

What I focus on

Meeting user needs

By prioritizing user research, I design intuitive products that align with real needs, enhance engagement, and foster satisfaction.

Achieving business goals

I align designs with strategic business goals to meet market needs, drive value, and maximize return on investment while minimizing risks.​

Designing with care

Thoughtful craftsmanship enhances the product development process, delivering high-quality solutions that add value and exceed expectations.

Case Studies

Redesigning Self-Serve Support for a Better Customer Experience

Enhancing navigation, accessibility, and content clarity to make self-serve support more effective and user-friendly.

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Thumbnail of the newly redesigned support pages – A small preview of the updated support pages, showing a refreshed layout and design.
Thumbnail of the newly redesigned support homepage – A small preview of the updated support homepage, showcasing its new layout, colors, and key navigation elements.

Enhancing the Support Homepage

Revamped the support landing page to boost engagement, improve accessibility, and align with brand guidelines increasing self-service success.

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Demystifying Ranked-Choice Voting

Designed a clear, accessible infographic to educate voters on ranked-choice voting, using storytelling, visual hierarchy, and brand consistency for effective public engagement.

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Thumbnail of the infographic explaining the ranked choice ballot electoral process – A small preview of an infographic summarizing how the ranked choice ballot system works.

Other work

About me

My Strengths

I bring over 10 years of experience in web design and 4 years as a product designer to craft intuitive and accessible digital experiences. My focus on usability and interaction ensures seamless user journeys that drive engagement and satisfaction.

With an advanced diploma in Graphic Design from Algonquin College, I bring a sharp eye for aesthetics and detail. My visual design expertise elevates products by creating cohesive and visually compelling experiences that resonate with users and strengthen brand identity.

With a bachelor’s degree in Social Communication, I bring a unique perspective to organizing information in a way that is clear, meaningful, and user-friendly. This helps users find what they need effortlessly and enhances the overall product experience.

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My Approach

I work closely with cross-functional teams to create cohesive, unified product experiences. By bridging gaps and aligning perspectives, I ensure consistency and elevate the overall user journey.

I embrace an iterative design process that allows for continuous improvement and timely delivery. Quick iterations enable me to incorporate feedback effectively and reduce the need for extensive revisions.

I leverage tools like wireframes and prototypes to communicate ideas clearly and align stakeholders. This minimizes confusion and ensures smooth project progression.

My Values

Collaboration is at the heart of my process. I believe in supporting team members to create a professional, engaging, and productive environment that drives success.

Lifelong learning is key to my growth as a designer. I continuously strive to enhance my skills, ensuring I deliver work that meets the evolving needs of users and communities.

I prioritize a balanced approach to work and life. This includes managing responsibilities effectively, seeking support when needed, and maintaining a sustainable work rhythm that allows me to perform at my best.

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